We decided to use empire magazine as our magazine of choice as it has the largest circulation, so it will therefore reach a wider possible consumer base. Are film is targeted toward 15-30 yrs olds, the younger half of are audience would probably not purchase a film magazine however it is easier to target them through social media and the development of web 2.0. Where as the more expensive magazine marketing is focused on the older range and they are likely to spend more on the product.
The joker was the main inspiration for the are front cover, it was a horror that followed are colour scheme, and as a group we all liked the overall look of the cover. Empire magazine very rarely changes there masthead, they only change from there iconic red for special edition cover, therefore we decided to make are edition a special edition and followed this idea throughout the teasers on the are cover.
The latest edition of empire magazine, february 2012 was also quite bare, so we decided not to over clutter are page with to many teaser, instead keeping it quite neat and clean. We did not leave it as empty as the February edition as we still wanted to stick to the traditional magazine conventions.
On the cover of another film magazine Total Film, the use of the centralised 'v' really stood out and caught are attention. So we developed the idea of including the Anarchy sign that is used during the trailer and on the poster.
This is the final product, we used a centralized image that reflects the image used on the joker cover, we also used are protagonist Danni to star on the cover. The magazine is also consistent with are use of digital sf text and are colour scheme of green, white and black.
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