Promotional Poster

Are initial idea for the film poster was to use/mimic the poster of diary of the dead, using are protagonist in the for ground with other 'infected' rioters in the background, we were going to set this in Croydon to add location to are cover. however it quickly became clear that although this idea was relevant to are piece it did not portray the main focus of technology, therefore we decided to move away from this idea.

So to stay along the lines technology we looked into more technological films such as matrix and the happening, after some research we came up with the idea of placing of using decoding, almost as if its blood dripping down the top. The use of this decoding quickly became a theme used throughout of coursework.

In the end we decided to used a combination of both poster, we used the idea for are title from diary of the dead, also having are protagonist on the poster, but we also used the matrix decoding with are strap line dripping down aswell.

Magazine Front Cover

We decided to use empire magazine as our magazine of choice as it has the largest circulation, so it will therefore reach a wider possible consumer base. Are film is targeted toward 15-30 yrs olds, the younger half of are audience would probably not purchase a film magazine however it is easier to target them through social media and the development of web 2.0. Where as the more expensive magazine marketing is focused on the older range and they are likely to spend more on the product.

The joker was the main inspiration for the are front cover, it was a horror that followed are colour scheme, and as a group we all liked the overall look of the cover. Empire magazine very rarely changes there masthead, they only change from there iconic red for special edition cover, therefore we decided to make are edition a special edition and followed this idea throughout the teasers on the are cover.

The latest edition of empire magazine, february 2012 was also quite bare, so we decided not to over clutter are page with to many teaser, instead keeping it quite neat and clean. We did not leave it as empty as the February edition as we still wanted to stick to the traditional magazine conventions.






On the cover of another film magazine Total Film, the use of the centralised 'v' really stood out and caught are attention. So we developed the idea of including the Anarchy sign that is used during the trailer and on the poster.

This is the final product, we used a centralized image that reflects the image used on the joker cover, we also used are protagonist Danni to star on the cover. The magazine is also consistent with are use of digital sf text and are colour scheme of green, white and black.

Final Trailer

Filming Images

Costume for the Protagonist

we decided to dress Danni in these trainers to her youth and they also display her innocence right at the beggining as the are just a pair of 'girly grey purple an black trainers'. The style o the also indicates her family income, Danni comes from a benefit run household on a council estate which is why the trainers are not designer and are not brand new.

The black t-shirt is used to show Danni's change in character much like in psycho when the protagonists costume changes to black as she begins to do bad things.

 White shorts are used to shoot the male gaze scene as most men think that 'girls walk around in next to nothing' when they get home. The use of white also reflects the psycho to show her innocence which can be conflict with the idea of male gaze to make the audience feel awkward.

This is your typical item of clothing found in a wardrobe of a young girl especially one that grew up in a lower income family.                              
                                                                                                             
                                                                                                             
                                                                   
               
               
 
                                  
 The use of the 'hoody' is a symbol of crime and youth to the older generation. however we dressed Danni in a grey almost white hoody to show that shes still young and could lead the life of crime but also to show that she still innocent. the logo on the hoddy is also quite ironic.