Questions and Responses

I used Survey Monkey to gain a lot of primary research about what my possible target audience like in a trailer and what horror themes they most enjoy

Q1. What gender are you
Male          58%
Female       42%

This shows a good mix so i can get an even response, the fact that there is a few more males may be good as the horror genre is dominated by a male audience.

Q2. How old are you?
<15               0%
16-21           42%
22-30           38%
31-45           11%
45+               9%

My target audience is most likely to be around 16-30 so these responses will be very useful as the majority of respondents fall into this age bracket.

Q3. What is you favourite horror setting?

House                            48%
Abandoned building       13%
grave yard                      9%
domestic setting              21%
out doors                        9%

This shows that are audience prefers an indoor recongnisable setting.

Q4. What is your greatest fear?

Spiders            3%
Closed spaces 18%
Zombies          9%  
Robots           21%
darkness         9%
death              21%
heights            9%

Most of my respondents said that there day to day fears had stayed consistent since childhood, however anything can appear scare once it presented in a scary way.

Q5. What object most signifies the horror genre?

Blood              42%
knife                21%
mask               21%
darkness          7%
abandonment   9%

Blood was proven o be a clear indication of fear and it highlights the idea of pain. However from discussions with my peers i have noticed that using solely blood or too much blood and gore can have the opposite affect and can come across quite comical.

Q6. What do u like to see in horror trailers

Gore                       9%
suspense                21%
darkness                21%
voice overs             9%
fast pace shots        21%
a clear story            0%
a broken story         19%

This shows that the trailer has to be a combination of many things as the responses were extremely varied. However from both class discussions and this survey it clear that the audience does not want the whole plot to be given away in the trailer.

Q7.How often do you watch horror?
Always                     21%
Occasional                47%
Rare                         32%
Never                       0%

Q8.What Media product most influences your choice to watch a film?
Trailer            64%
Poster            27%
Magazine       9%

This shows the trailer has to be the main focus as it is the main promotional tool, however the post is also very important as many take it into consideration. From discussion it was clear that that the younger population did not really but into movie magazines however it is still a good way to capture an older audience so it must be just as good.