- What is my target audience
- What interests them (gore, atmosphere , ect)
- What do they recognise as horror (visual, sound, narrative)
- Is there correlation between Paul Wells theory of life experience
- Do they prefer a hybrid (teenage, romance, thriller, ect)
Definition Research
In the broadest sense of the word the definition of research includes any gathering of data, information and facts for the advancement of knowledge.
There are two different result forms that you get, these are quantitative and qualitative.
- Quantitative - figures which can be analysed and conclusions can be drawn, these are found in closed question questionnaires.
- Qualitative - in depth answers, these are found in open questions allowing the respondents to lead.
In my research i will require a combination of these to gather some basic audience background information on my respondent and to understand fully what they expect and what they would like in a horror.
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